my digital nationalism

looking for Indonesia's significance on the web

Archive for the ‘business’ Category

The 3 Tech Giants: Income Statements Compared

leave a comment »

You can tell a lot about a company by looking at its financials.

The purpose of this post is to look at income statements of Apple, Google, and Facebook. And we try to point out any interesting similarities or differences between these companies, based on the numbers. Of course these 3 companies work in different industries and the numbers are not comparable to each other, but what I’m trying to do here is to get some feel of what the margins and cost structure of these giants are.

(Apple and Google income statements are taken from the latest 10-k filing, and Facebook’s income statement is taken from their from S-1, with some formatting done by myself for comparison purposes.)

So here they are,

What can we learn from this?

1) Net Sales/Revenues, Apple currently makes way more money (net sales/revenues) than google and Facebook combined. With the popularity of its products it’s no wonder Apple is the most valuable tech company in the world. It’s net income (profits), though the lowest of the 3 in terms of percentage of revenues (24%), are the biggest in terms of real dollars, 25.9 billion dollars, almost 3 times as much as google’s profits and 25 times Facebook profits. Please note that the profits in terms of percentages of revenues between the companies are not far off with apple, google, and Facebook at 24%, 26%, and 27%

2) Gross Margins, In terms of gross margin however, Facebook is leading the pack with a 77% gross margin, while google is second at 65% and Apple at 40%. This is because the difference in industries, Facebook and Google are internet companies whose costs of revenue are mainly salaries, revenue share to publishers, and data center costs. It’s online presence allows it to deliver its services at a relatively cheap price and it shows in the gross margins. Apple, on the other hand, is a brick and mortar manufacturing and retail company. They have raw material costs, production and distribution costs, including the costs to staff, stock, and maintain the apple stores they have all over the world.

3) What about Research and Development? No surprise that Google leads the pack with an R&D budget of $5.1 billion dollars (14% of revenue). Apple on the other hand only allocates 2% of its total revenue (2.4 billion dollars) to R&D. Facebook allocates 388 million dollars to R&D, around 10% of its total revenue. Please note that even though Apple only contributes 2% of its sales, that amount is more than enough for apple to keep generating new products. I wonder what would happen if Apple allocated more than that to R&D, what kind of new products would we see in the future?

4) Selling, general and Administrative and Total Operating Expense, Apple’s selling, general and administrative (SGA) costs total 7% of total revenue (7.59 billion dollars), while and google and Facebook’s SGA costs are a higher percentage of revenue (21% and 20%) but lower in terms of dollar values (7.8 billion dollars and 707 million dollars). Whats amazing to me is that in terms of Total Operating Expense, Apple is the most efficient of three with a total operating expense of 9% of revenues (10 billion dollars), which is even lower than google’s total operating expense of 12.9 billion dollars, around 34% of google’s total revenues. Facebook’s total operating expense is 1 billion dollars, 30% of total revenues. This demonstrates that Apple is an incredibly efficient company, and no wonder its profits are so high. These high profits are also due to the fact that they can get away with selling items at ridiculously high prices.

So there we have it, the income statements of the 3 tech giants today compared side by side. What do you think, any ideas or comments?

Advertisements

Written by randomwalls

April 25, 2012 at 11:22 pm